CRM · Automation · RevOps · Agentic AI

We build the systems your revenue runs on.

Riophany architects, implements and operates the platforms behind modern growth — for ambitious companies across the UK, Europe and the US. Strategy through go-live, then kept running.

See our platforms

// capabilities

CRM & Sales 01
Automation 02
Agentic AI 03
RevOps 04
Data & Analytics 05
Brand & Demand 06

Licensed partners

Trusted by teams at

What we do

One connected operating system for growth

We align your people, processes and data so revenue moves on its own — from first touch to renewal.

/ 01

CRM & Sales Platforms

Salesforce, HubSpot and Zoho, configured to your real sales process. Every lead captured, tracked and worked — so your team sells instead of chasing spreadsheets.

SalesforceHubSpotZohoPipelineForecasting

/ 02

Business & Marketing Automation

We connect sales, marketing, finance and operations so manual work disappears. Behaviour-triggered journeys across email, SMS and WhatsApp that reach people at the right moment.

WorkflowsJourneysIntegrationsLead scoring

/ 03

Agentic AI Setup & Training New

We design and deploy AI agents that act — qualifying leads, handling support and moving work across your tools, trained on your business. Already running agents? We audit and retrain them with sharper instructions, better tools and cleaner data so they actually perform.

Agent designTrainingTool useCRM-connectedOptimisation

/ 04

Revenue Operations (RevOps)

We unify marketing, sales and customer success under one revenue framework — shared data, shared process, shared accountability — so growth becomes predictable quarter on quarter.

AlignmentKPIsForecastingStack audit

/ 05

Data & Analytics

We unify customer data from every touchpoint into one intelligent layer, with real-time dashboards that give leadership the clarity to make fast, confident calls.

Data CloudDashboardsSegmentationOne source of truth

/ 06

Brand & Demand

Brand identity, content, PR and performance media — built as a system and wired to your CRM, so every campaign is measured against revenue, not vanity metrics.

IdentityPRPaid mediaSEO

Explore every service →

RIO · 51.5074°N, 0.1278°W

Who we are

Specialist consultants, not generalist vendors

We are senior CRM consultants, RevOps specialists and applied-AI engineers. We bring the global best practices of Salesforce, HubSpot, Zoho and Shopify to teams that want systems they will actually use.

Senior people stay on the work — no hand-off to juniors after the sale. Every engagement is implementation and enablement, so your team owns what we build.

Licensed Salesforce, HubSpot, Zoho & Shopify partner
Senior consultants on every engagement
Full implementation and team training included
Transparent timelines, deliverables and pricing

Our story →

How we work

A pipeline, not a project

A clear, proven path from first conversation to a system that keeps improving.

01

discover

Discover & analyse

We map your business, systems, goals and the places revenue leaks.

02

design

Strategise & design

A practical roadmap and the right platform for where you're headed.

03

build

Implement & configure

We build every workflow, pipeline, agent and integration.

04

enable

Train & hand over

Your team learns to own and operate the system with confidence.

05

optimise

Optimise & support

We monitor, refine and support as your business grows.

In their words

What clients say

“

As our business advisor and B2B marketing consultant, this team delivered sharp, actionable strategies that fuelled our growth. Deep industry knowledge, genuine partnership.

David Obasohan

CEO, Maven Technical

“

They combine insight, creativity and a proactive mindset to guide us toward smarter marketing decisions — and consistently deliver impressive outcomes.

Don Li

Fmr. Marketing Director, StarTimes

“

High-quality branding, effective customer service, strong project management and impactful media communications. Highly recommended.

Uhegbu S. Ikechi

National Sales Manager, BAC Foods

Ready when you are

Get a free systems strategy session

Tell us your biggest sales or operations challenge. We'll come back with specific ideas — no cost, no commitment.

About Riophany

The specialists behind the systems.

We're not a general digital agency. We're consultants and engineers — trained, licensed and battle-tested in CRM, automation, RevOps and applied AI for companies across the UK, Europe and the US.

Our services

Our mission

To be the systems partner ambitious companies trust

Empowering teams to operate smarter, grow faster and serve customers better — using the world's most capable platforms, run by people who actually understand them.

Our vision

A world where every serious business runs on connected systems

Where sales, marketing and operations work as one — and no lead, customer or opportunity is ever lost to a manual process.

What we stand for

Our core values

The principles that guide how we work with every client, on every engagement.

/ 01

Expertise first

Every engagement is led by senior consultants. No hand-off to juniors after the sale.

/ 02

True partnership

We treat your business as our own — your success metrics are our success metrics.

/ 03

Radical transparency

Clear timelines, honest expectations and visible deliverables at every stage.

/ 04

Built to be owned

We hand over systems your team can run — not black boxes only we understand.

/ 05

Outcomes, not output

We measure success in revenue earned, hours saved and leads converted.

/ 06

Always current

We stay at the frontier of CRM, automation and AI so you don't have to.

Our team

The people behind the work

Senior consultants with real experience across CRM, martech, automation, AI, brand and revenue strategy.

Chinedu Lazarus Ibeabuchi

Partner

A chartered marketer and CRM/automation consultant helping businesses streamline operations, improve customer experience and scale revenue through data-driven systems.

SalesforceHubSpotZohoChartered Marketer

Sudarshan Thakur

Technical Partner

A seasoned Salesforce expert specialising in Marketing Cloud, Data Cloud, Agentic AI and core Clouds. He trains professionals at sudarshanthakur.com and brings proven global project experience.

Salesforce ConsultantData CloudAgentic AI

Chika Ibeabuchi

Lead, Corporate Branding

Brand identity specialist with deep expertise in corporate communications, visual design and campaign strategy for international markets.

Brand StrategyCorporate Identity

Roheemat Jimoh

Social Media Lead

Social media strategist specialising in organic growth, community management and paid social across LinkedIn, Instagram and X.

Social StrategyContent Marketing

Anjali Makwana

SEO Lead

SEO strategist and digital visibility specialist driving organic growth and search authority across competitive UK, European and US markets.

SEO StrategyTechnical SEO

Our story

Built from real consulting experience

Riophany was founded because we kept seeing the same problem: companies buying powerful CRM software and never actually using it. We exist to fix that — and to keep the systems working long after launch.

2018

Founded

Started as a boutique CRM advisory for fast-growing, mid-market companies.

2020

First platform partnerships

Achieved licensed partner status with HubSpot and Zoho, expanding implementation capability.

2022

Salesforce & expansion

Joined the Salesforce partner ecosystem and grew delivery across international markets.

2024

RevOps & applied AI

Launched dedicated RevOps and Agentic AI practices for clients across the UK, Europe and the US.

EST · 2018

Ready to work with specialists?

Book a free 30-minute discovery call. No pressure — just a conversation.

Platforms

We implement the world's best platforms — properly.

Certified partners of Salesforce, HubSpot, Zoho and Shopify. Strategy through go-live, team enablement and ongoing support.

Salesforce

The world's #1 CRM, configured to how you actually sell

We implement the full ecosystem — Sales Cloud, Service Cloud, Marketing Cloud, Data Cloud and Agentforce AI — configured to your process, data model and team. Whether you're a 20-person scale-up or a 500-person enterprise, we design an architecture that scales with you.

Certified consultants handle everything from audit and data migration through go-live, training and ongoing optimisation — so the investment returns from day one.

Sales Cloud — pipeline, automation, forecasting & CPQ
Service Cloud — cases, SLAs & self-service portals
Marketing Cloud — email, SMS & push journeys
Data Cloud — unified customer data across touchpoints
Agentforce AI — intelligent agents & Einstein automation
Migration, integrations & custom development

CRM / enterprise

CRM / all-in-one

HubSpot

The most accessible, powerful all-in-one platform

Ideal for fast-growing teams that want marketing, sales and service unified — without enterprise complexity. We configure every hub to your workflow, connect your existing tools and make sure the team actually uses it from day one.

From contact properties and deal pipelines to automated sequences and lead scoring, we handle the full implementation and train your team to run it independently.

Marketing Hub — campaigns, landing pages & automation
Sales Hub — deals, sequences & forecasting
Service Hub — tickets, knowledge base & feedback
Content Hub — website, blog & CMS
Custom integrations with WhatsApp, Stripe & your stack

Zoho

The most cost-effective business suite

The most comprehensive set of business apps in one place — CRM, Books, Desk, Campaigns, Analytics, Inventory and more, tightly integrated. For growing SMEs and mid-market teams, Zoho One delivers enterprise capability at a fraction of the cost.

Zoho CRM — pipelines, automation & AI insights
Zoho Campaigns — email & SMS automation
Zoho Desk — support, ticketing & SLAs
Zoho Books & Inventory — finance & stock
Zoho One configuration, migration & training

Shopify

Build and scale your commerce

We design high-converting Shopify stores, connect them to your CRM and automation, and build retention journeys that turn one-time buyers into loyal customers.

Custom Shopify store design & build
Shopify Plus for high-volume brands
CRM integration — Salesforce, HubSpot or Zoho
Abandoned cart, post-purchase & loyalty journeys
Stripe, PayPal & gateway integration

Ready to implement the right platform?

Book a free 30-minute call. We'll assess your setup and recommend the best path forward.

Business & Marketing Automation

Still running your business by hand? It costs more than you think.

We connect sales, marketing, finance, HR and operations into one automated system — so your business runs faster and smarter, without constant manual effort.

// connected engine

What we automate

A single connected engine

When your tools talk to each other, your business moves at a different speed. We build the connections that remove every manual task slowing you down.

/ 01

Sales pipeline & deals

Automated stages, follow-up reminders and forecasting so the team always knows the next move and leadership always knows where revenue stands.

/ 02

Invoice & payment flows

The moment a deal closes, invoices are raised, sent and tracked — with reminders firing automatically until payment lands.

/ 03

Internal approvals

Replace email chains and chat threads with structured approval flows — finance, procurement, discounts — with a full audit trail.

/ 04

Customer onboarding

Every new customer gets a structured welcome — emails, setup guides, check-ins and surveys — triggered and tracked automatically.

/ 05

Marketing journeys

Journeys triggered by real behaviour — a page visit, a download, an abandoned cart — delivering the right message at the right moment.

/ 06

Operations & service

Automatic case routing, SLA monitoring, escalations and a self-service knowledge base that reduces support volume.

/ 07

HR & people processes

Onboarding, equipment requests, reviews and offboarding — the full employee lifecycle, automated.

/ 08

Finance & RevOps

Sales, invoicing and accounting connected so revenue is tracked in real time, with renewal and collections sequences built in.

/ 09

Inventory management

Stock updates as orders are placed, re-order triggers fire at thresholds, and fulfilment is notified instantly.

Marketing automation

Stop broadcasting. Start real, personalised conversations — automatically.

We build systems that treat every customer as an individual and send the right message, at the right time, on the right channel.

WhatsApp, SMS & email triggered by real behaviour
Journeys from first touch to loyal customer
Lead scoring that ranks contacts by intent
Triggers on pricing visits, downloads & cart abandons
AI personalisation with Data Cloud & Einstein
Multi-channel coordination across every platform
Attribution dashboards that tie spend to revenue

// journeys

Ready to automate your business?

Book a free call. We'll identify the top three automation wins for your business in the first 30 minutes.

Revenue Operations

Build a predictable revenue engine — not just a sales team.

RevOps aligns marketing, sales and customer success into one system — shared data, shared process, shared accountability for growth.

What is RevOps?

Why your teams aren't working toward the same number

Most companies run marketing, sales and service separately — different data, different tools, different goals. The result is predictable:

Marketing generates leads sales never follows up
Sales closes deals service can't onboard properly
Revenue data is inaccurate — no shared numbers
Leadership can't forecast or make confident calls
RevOps fixes this — one connected system, one source of truth

// one source of truth

What we deliver

Our RevOps consulting

/ 01

Revenue process design

We map your full revenue journey, find every bottleneck and handoff failure, then rebuild it as a streamlined process with clear ownership.

/ 02

CRM architecture & data

A data strategy that gives every team a single reliable source of truth — no conflicting reports, no duplicate contacts, no silos.

/ 03

Sales & marketing alignment

Shared definitions, qualification criteria, SLAs and handoffs, implemented in your CRM so both teams run the same playbook.

/ 04

Forecasting & reporting

Real-time dashboards and multi-scenario models so leadership always knows pipeline, projected close and renewal risk.

/ 05

Tech stack audit

We audit every tool, eliminate duplication, close gaps and consolidate into one cost-efficient, integrated architecture.

/ 06

Ongoing advisory

RevOps is a discipline, not a one-off. Monthly reviews, pipeline analysis and coaching keep the engine improving.

Ready to build a predictable revenue engine?

Book a free RevOps assessment. We'll show you exactly where revenue is leaking — and how to fix it.

Agentic AI

Agentic AI, set up and trained to actually perform.

We design and deploy AI agents that act on your behalf — qualifying leads, handling support and moving work across your tools. Already running agents? We audit and retrain them so they finally deliver the results you were promised.

Get a 48-hour demo

Two ways we help

Whether you're starting fresh or fixing what you have

Most agents underperform not because the model is weak, but because the setup, tools and training are wrong. We handle both ends.

Track A — Setup

We build and deploy your agents

Purpose-built agents trained on your business — products, pricing, policies, tone and customer journey — connected to your CRM and the tools they need to take real action.

Agent design, persona & guardrails
Trained on your documents, FAQs & process
Tool & CRM connections so the agent can act
Deployed on web, WhatsApp & your channels
Tested across hundreds of real scenarios

Track B — Training

Already have agents? We make them perform

If you've already rolled out agents that miss, hallucinate or stall, we audit and retrain them — tighter instructions, better tools, cleaner knowledge and proper evaluation — so quality climbs and stays there.

Audit of current agents, prompts & tools
Retraining on corrected, structured knowledge
Better tool design so actions succeed
Evaluation & guardrails to stop drift
Ongoing tuning as your business changes

How it works

From first visitor to qualified lead — automatically

Your agent handles the early-stage journey end to end, until a lead is ready to buy.

01

engage

Visitor engages

Someone lands on your site or messages WhatsApp. The agent greets them in your voice.

02

understand

Context understood

It identifies the need, asks the right questions and grasps the situation.

03

answer

Information delivered

Accurate answers on services, pricing and policies — drawn from your knowledge.

04

qualify

Lead qualified

Name, need, budget and timeline captured and pushed to your CRM.

05

hand off

Human handoff

When sales-ready, routed to the right person with full context attached.

Knowledge base

We train your AI on your actual business

Unlike generic tools, every agent we build is trained specifically on your company — so it answers accurately, not approximately.

/ 01

Company documents

Brochures, catalogues, pricing guides, proposals and the internal docs that define how your business works.

/ 02

FAQs & support content

Common questions, tickets, chat transcripts and help-centre articles, turned into AI-ready knowledge.

/ 03

Customer journey maps

Sales stages, onboarding steps and delivery process, so the agent guides people accurately at every stage.

/ 04

Policies & processes

Returns, payment terms, SLAs and escalation rules the agent must understand and communicate correctly.

/ 05

Qualification criteria

Your ideal customer profile, qualifying questions and the signals that mean a lead is ready for your team.

/ 06

Brand voice & tone

Your communication style and phrasing, so every interaction feels authentically yours.

Deployment

Where your agent lives

Deployed across the channels your customers already use — with no disruption to your existing setup.

/ web

Website chat

An embedded widget on your site — on every page or triggered by behaviour.

/ wa

WhatsApp Business

Handles incoming messages instantly, at any hour, at any volume.

/ crm

CRM integration

Every conversation and qualified lead pushed to Salesforce, HubSpot or Zoho.

/ more

More channels

Instagram, Messenger and email — additional channels on request.

Why Riophany AI

This is not a basic chatbot

Most chatbots follow rigid decision trees and break on anything unexpected. Our agents understand language, context and intent — and they take action, the way a knowledgeable teammate would.

Basic chatbot No

Rigid trees — breaks on anything unexpected
Can't understand context or nuance
Generic responses, not your business
No CRM integration or lead capture

Riophany agent Yes

Understands language and intent
Trained on your business knowledge
Handles real, unpredictable conversations
Qualifies leads and syncs to your CRM

// agent vs bot

Our process

How we build, deploy and train your agent

A structured, collaborative path — from discovery to a live, production-ready agent that keeps improving.

/ 01

Discovery & knowledge audit

We learn your customers, your common questions, your sales process and the knowledge the agent needs to represent you.

/ 02

Knowledge base construction

We structure your documents, FAQs and journeys into an optimised base the agent reasons from.

/ 03

Agent design & persona

We define name, personality, tone, tools, escalation rules and what it handles versus a human.

/ 04

Build & integration

We connect it to your website, WhatsApp and CRM, and test across hundreds of real scenarios.

/ 05

Training & evaluation

We test against edge cases and adversarial inputs, refining until accuracy meets our standard.

/ 06

Launch & ongoing tuning

We go live, monitor real conversations and keep retraining so it improves every month.

// live in 48h

See it in action

We'll build you a demo agent in 48 hours

Book a call. We'll take a sample of your business information, build a working prototype, and show you exactly how it would handle your real customer conversations.

Common questions

Frequently asked questions

How is this different from the chatbot already on my site?+

Most chatbots follow rigid if-this-then-that trees. Ask something off-script and you hit a dead end. Our agents use large language models trained on your specific business knowledge, so they understand natural, unpredictable questions, take action through connected tools, capture leads and improve over time.

We already run AI agents — can you improve them?+

Yes — this is a core part of what we do. We audit your existing agents, prompts, tools and knowledge, then retrain them with sharper instructions, better tool design, cleaner data and proper evaluation. Most underperforming agents improve sharply once the setup and training are corrected.

What do you need from us to train the AI?+

Typically your service brochures, FAQs, pricing guides, onboarding docs, common support queries and any policies your team regularly communicates. We guide you through exactly what's needed in discovery — most clients already have around 80% of it.

How long does it take to build and deploy?+

A support assistant with a defined knowledge base typically takes 2–4 weeks from discovery to live. A full agent with CRM integration and multi-channel deployment usually takes 4–6 weeks. We give a precise timeline after discovery.

Can the agent connect to our existing CRM?+

Yes. We connect agents directly to Salesforce, HubSpot or Zoho, so every qualification, capture and conversation summary is logged automatically — no manual data entry.

What happens when the AI can't answer?+

Every agent has a clear escalation protocol. When a question falls outside its knowledge, or the customer asks for a person, the conversation hands off to the right team member with full history attached — so the customer never repeats themselves.

Ready to give your business a 24/7 AI agent?

Book a free 30-minute consultation. We'll assess your business and show you exactly what your agent could handle — with a working demo.

Brand & Demand

A brand that earns trust — and a marketing engine that fills the pipeline.

From identity and positioning to digital PR, performance advertising and SEO, we build the brand and the demand that your revenue systems convert.

Brand Identity

Identity systems built to scale across every market and medium

Your identity is the sum of every impression you make — from the logo on a pitch deck to the tone of a follow-up email. We build comprehensive brand systems rooted in strategy, not just aesthetics, so you look exceptional and consistent across digital, print and product.

Every engagement starts with discovery — your business, your market, your competitors — so each decision is deliberate and defensible.

Logo, brand marks and full visual identity systems
Brand guidelines — colour, type, voice and imagery rules
Pitch decks, proposals and sales collateral
Digital asset kits — social, email and web graphics
Rebrands and brand refreshes for established companies

Identity / systems

PR / earned media

Media & Digital PR

Earned visibility that positions you as the authority

Visibility is currency. We build your reputation through strategic media relationships, editorial placements and PR campaigns that position you as the category authority — across digital, broadcast, podcast and print.

From founder profiling to thought-leadership and awards strategy, we secure the earned media that paid budgets alone can't buy.

Press release writing, distribution and follow-up
Editorial placements in tier-one trade and business press
Thought leadership and founder/CEO profiling
Spokesperson training and interview preparation
Awards strategy and reputation management

Performance Advertising

Paid media that's measured on pipeline, not impressions

We plan, build and optimise paid campaigns across Google, Meta, LinkedIn and programmatic — engineered around your funnel and wired into your CRM so every pound is tracked to a qualified lead.

Because our ads feed the same systems that run your sales, you see the full picture: spend in, revenue out.

Google Search, Performance Max and YouTube
Meta and LinkedIn demand-gen and retargeting
Landing pages and conversion-rate optimisation
Full attribution wired to Salesforce, HubSpot or Zoho
Transparent reporting on cost per qualified lead

Paid / demand-gen

Social / content

Social & Content

A daily conversation with your market, on-brand and on-strategy

We develop content strategies aligned to your goals and voice, produce content that resonates, and manage your communities so every interaction builds reputation.

Whether you're building B2B authority on LinkedIn or a consumer brand on Instagram and TikTok, we bring platform expertise and a data-driven approach to everything we publish.

Content calendars aligned to brand voice and goals
Design, copywriting and video editing for every platform
Community management — comments, DMs and mentions
LinkedIn authority-building for B2B
Monthly analytics — reach, engagement and conversions

More capabilities

Full-spectrum brand & marketing support

Everything you need across the marketing journey — connected to the systems that turn attention into revenue.

01

Content & SEO

Editorial strategy, technical SEO and long-form content that compounds — generating qualified organic traffic and authority over time.

02

Video & Photography

Brand films, product photography and founder content — visual assets that lift every campaign and give your brand a professional presence.

03

Email & Lifecycle

Designed campaigns and automated nurture sequences that keep you top-of-mind and convert subscribers into customers.

04

Market Research

Customer research, competitor analysis and positioning studies that give you the intelligence to make sharper brand decisions.

05

Corporate Gifting

Sourced, designed and delivered branded gifts and merchandise that make a lasting impression on clients and partners.

06

Website & UX

Conversion-focused sites that represent your brand with authority and turn every visitor into an enquiry.

Strategy-led

Why Riophany

Strategy-led creativity — not just pretty visuals

Most agencies hand you deliverables. We deliver outcomes. Every engagement starts with your business goals, your customers and your competitive landscape.

Because we also build your CRM and automation, our marketing work is always connected to measurable results — not vanity metrics.

Strategy grounded in business objectives and research
Senior consultants on the work — not handed to juniors
Campaigns connected to CRM for full-funnel visibility
Transparent reporting on what your investment delivers

Ready to build a brand that works as hard as you do?

Book a free 30-minute brand consultation. We'll review your positioning and identify the highest-impact moves.

Journal

CRM, automation & RevOps — field notes for growing companies.

Practical guides, case studies and strategy from the team that builds the systems.

Loading latest articles…

Get CRM & RevOps insights in your inbox

No fluff. Practical guides, case studies and platform updates — every two weeks.

Contact

Let's talk about your revenue systems.

Book a free 30-minute discovery call. No pressure — a clear, honest conversation about how we can help you grow.

Get in touch

Email

lazarus@riophany.com

Phone / WhatsApp

+44 7424 358022

Where we work

London · remote across the UK, Europe & US

Hours

Monday – Friday, 9am – 6pm GMT

Certified partners

Prefer to chat directly?

Open WhatsApp chat →

Book a free discovery call

Fill out the form and we'll respond within one business day.

First name *

Last name *

Work email *

Phone / WhatsApp

Company name

What are you looking for?

Tell us about your challenge

We respond within one business day. No spam, ever.

Message sent

Thank you — we'll be in touch within one business day.